Business in Calgary is a monthly magazine dedicated to supporting the visions of entrepreneurs one story at a time. Every month they promote the entrepreneurial spirit of their city by producing intelligent, colorful articles about the people, trends and events that make Calgary a prominent business centre in the west.
Working with the Business in Calgary Art Director and Publisher, Shida Studio developed a full identity re-brand for the magazine, starting with a new logo that better represented their voice in the Calgary business community. In addition, we defined the brand standards for the overall magazine including the typography/imagery/colour palette, and graphic elements. The team is very happy with the end results of this new direction and will continue to build a strong brand for the magazine.