Shoto Kids Karate is a new local karate program for children ages 5 and 6. The goal of the program is to balance fun with traditional Shotokan Karate. Therefore, it was very important to create a brand that reflected tradition while still appealing to young children and their parents. The final logo is inspired by traditional Japanese Hanko stamp technique and modern Japanese character graphics found on food packaging, fashion, etc. The brand was carried out to a postcard design and a t-shirt for the program.