Mountain Rhino Donuts is a localy-owned donut shop with a passion for creating artisan donuts. All their donuts are made with only the highest ingredients with no artificial flavours or preservatives. The challenge was to express this in their brand without making an association with the traditional junky, sugary donut. The solution: to not depict the donut! The result is a fresh and bold brand that speaks to the hand-made, artisan donut.