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Save-On-Foods People Department Logo (Concept)

logo concept // branding
Mountain Rhino Donuts

Save-On-Foods approached us with the mission to create a concept mascot for their human resources department. One of the options was to create a fun character representative of a grocery store. The beet or “Beetie” was a fun way of engaging their staff and representing the slogan “Our People Can’t Be Beet!”

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Graphic design // Branding // Print Design // Websites // Advertising // Illustration
© Shida Studio Inc. 2017