Chrysalis Chartered Accountant's concept was proposed to us from the client because it represents the transformation of the caterpillar to a butterfly. They planned to use this concept for businesses, and transforming them into a newer more efficient company. It was important for the client to build a business that is centered around helping others and also environmentally friendly. With this in mind, a minimal design approach was taken with a derivitive modern logo and brand. The client was extremely happy with the design process and the end result.