Calgary
Logo design in Calgary
01 / In short
A logo ends up in more places than most people expect when they first ask for one. It goes on the sign out front and the business card, on the website and the invoices, on the truck and the social media profile, and it has to look right in all of them, from the tiny version in a browser tab to the large one on a banner.
We've designed logos and brands in Calgary since 2007, for small local businesses and for program brands run by some of the larger developers in the region. The logo is where a brand starts, and what keeps it useful for years is the guide and the set of files that come with it.
Shida Studio designs logos for Calgary businesses and organisations and sets out how to use them, with a colour palette, typography and a short brand guide, plus the logo files in the formats a printer, a sign shop and a web developer each need.
02 / What we do
What comes with a logo
We'd rather hand you something your team and your suppliers can use without calling us every time, so a logo project includes more than the mark itself.
- 01The logo in full colour, in one colour, and reversed for dark backgrounds
- 02A colour palette with the values for print and for screens
- 03Typography, so headings and body text match across everything you produce
- 04A short brand guide showing the space to leave around the logo and the ways it should not be used
- 05Files for print, signage, the web and social media, clearly named
03 / What we do
How we get to a logo
We begin by talking about the business, who it's for and where the logo will be seen most. From there we develop a visual direction and refine it with you, and before the final files are built we check the logo at the sizes it will actually be used, because a mark that works on a sign can fall apart at the size of a social media icon.
04 / What we do
Refreshing a logo you already have
Plenty of businesses don't need a new logo at all, because the mark itself is fine and the real trouble is that nobody can find the original file, or that the colours have drifted from one printer to the next until there are three slightly different versions in use. In that case we redraw it cleanly, settle the colours and write them down, so it looks the same everywhere again.
05 / What we do
Names and taglines
If the name is still being decided, or the business needs a line to sit under the logo, we can help with that as well. It's easier to design a logo once the words are settled, so it often makes sense to work on both together.
06 / Selected pieces
Sample work
Questions
What people ask us
How much does logo design cost in Calgary?
It depends on what the logo needs to cover. A logo for a small business with a set of files is a different job from a full brand with guidelines and a launch to follow. Tell us what you need it to do and we'll give you a number for that, not a range.
How long does a logo take?
Usually a few weeks from the first conversation to the final files, and most of that time goes into rounds of feedback. If you have a launch date, tell us at the start and we'll plan around it.
Can you carry the logo through to our signage and website?
Yes, because we design print, signage and websites in the same studio, so the new brand can be carried through to all of them without being handed between different suppliers.
Can you start from a sketch or an idea we already have?
Bring whatever you have, whether that's a rough sketch, a logo you admire or an old version of your own, and we'll use it as the starting point.
Do you work with businesses outside Calgary?
We do, and most of that work happens by email and phone, so distance isn't a problem. The majority of our clients are in Calgary and elsewhere in Alberta.
Related
Call (587) 500 2399 or email info@shidastudio.com and tell us what you need and when you need it by.
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We continue to work hard keeping up with industry trends, technology and refining our skills. All this while putting the relationship with our clients first.
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