Calgary

Marketing design for home builders

01 / In short

A builder sells something the buyer can't walk through yet. So the lot map, the hoarding, the brochure and the ad have to do the showing, and they have to agree with each other, because the buyer sees all of them in the same week.

We're a design studio in Calgary and we've worked with home builders and community developers for years. Most of the work arrives by email from an engineering plan and a date, which means it works the same whether the site is in Calgary or across the country.

Home builder marketing is the material that sells a home before it is built: the lot map, the site signage, the sales centre brochure, the showhome feature sheets and the ads for each release. Shida Studio designs all of it for builders and developers across Canada from one set of artwork.

02 / What we do

What builders ask us for

These are the pieces that come up on almost every community.

01Lot and phase maps, coloured by builder from your engineering plan
02Hoarding, entrance signs, lawn signs and showhome direction signs
03Sales centre brochures, bifolds and feature sheets
04Showhome opening invitations and event maps
05Animated web banners, social posts and emails for each release
06Billboards and print advertising

03 / What we do

Starting from your engineering plan

Send us the plan PDF from your engineer. The lot numbers, frontages and phases come straight off it, so nothing is retyped and nothing drifts from the plan. When a lot sells or a phase releases, the change goes onto the map once and from there into every piece that uses it.

04 / What we do

Working outside Calgary

We don't need to be on site to draw the map or the hoarding. You send the plan, the panel sizes from your sign shop and your brand files, and we send back print ready artwork. Your local printer and installer stay the ones you already trust.

05 / What we do

Builders and developers on the same community

A community usually has one developer and several builders, each with their own brand. We keep the community look consistent and give each builder a clear place on the map and in the brochure, and we often design for both sides of the same community.

06 / Selected pieces

Sample work

Showhome opening event maps and brochures for Qualico Communities

Harmony bifold brochure with the community amenities map, for Qualico Communities

Pine Creek map sheets designed for Anthem

Questions

What people ask us

Do you only work with Calgary builders?

No. Most of the work is sent and returned by email, so we work with builders and developers wherever the site is. The printing and installing stay with your local suppliers.

What do you need to start a lot map?

The engineering plan as a PDF, the list of builders and their colours if you have them, and the date you need it by.

Do you print the signs?

We design the artwork and prepare files to your sign shop's specifications. Printing and installation stay with them.

Can you also run the online ads?

We design the banners, posts and emails for each release, and the community website can carry the same map and look as the printed pieces.

How fast can you turn a map around?

Tell us the date when you send the plan and we'll tell you straight away whether we can make it.

New community marketing in Calgary Community maps and lot maps Construction signage in Calgary Our work for Qualico Communities

Call (587) 500 2399 or email info@shidastudio.com and tell us what you need and when you need it by.

Work together

We continue to work hard keeping up with industry trends, technology and refining our skills. All this while putting the relationship with our clients first.