Calgary
Marketing design for new communities in Calgary
01 / In short
People looking at new communities in Calgary are usually weighing up a few at once. They drive out to see the showhomes, pick up a brochure at the sales centre, and then compare everything again at home on their phone. Each of those moments is a piece of design, and we design them for the developers and builders behind the communities.
We've worked with developers and home builders in and around Calgary for years, on community launches, showhome openings and phase releases. That covers the maps and brochures, the signage on site, and the online ads and emails that tell people a new phase is open.
A new community in Calgary usually needs a lot map and signage, brochures for the sales centre, and online advertising for each release. Shida Studio designs all of these for developers and home builders from the same artwork, so the sign and the website tell a buyer the same thing.
02 / What we do
What a community launch usually needs
Every community is different, but these are the pieces we're asked for most often, and they work best when they're designed together.
- 01Lot and phase maps, coloured by builder and kept current as phases release
- 02Amenity and location maps showing the parks, pathways and what is nearby
- 03Brochures and bifolds for the sales centre, often with the map inside
- 04Showhome feature sheets and sales sheets
- 05Entrance signs, hoarding, lawn signs and direction signs
- 06Billboards and print advertising
- 07Animated web banners, social posts and email invitations for openings and releases
03 / What we do
One set of artwork behind every piece
The map at the entrance and the map on the website ought to be the same map. We build the community look and the map once and adapt them for each size and format, so when a phase releases or a builder changes, the update goes everywhere instead of being redrawn piece by piece.
04 / What we do
Showhome openings and events
Openings and ground breakings come with their own material: the invitation, an event map showing which showhomes are open, and the signs and posts around the day itself. We've designed these for community events around Calgary and we're used to the tight dates they tend to run on.
05 / What we do
Working alongside your builders
Most communities have several builders, each with their own brand, sharing one community look. We keep the community consistent while giving each builder a clear place on the map and in the brochure, and we often design for the developer and the builders on the same community.
06 / Selected pieces
Sample work
Questions
What people ask us
Do you work for developers or for home builders?
Both, and often on the same community. Developers usually need the community brand, the lot maps and the signage, while builders need feature sheets and showhome advertising that sit inside that community look.
Can you start from our engineering plan?
Yes, and a PDF of the plan from your engineer is the best place to start a lot map, because the lot numbers and phases come straight from it rather than being retyped.
How do you keep everything current when a phase releases?
Send us the change. The map and the core artwork are built to be updated, so the new phase goes onto the map once and from there into everything that uses it.
Do you print and install the signs?
We design the artwork and prepare the files to your sign shop and printer specifications, and the printing and installing stay with them. Most developers already have suppliers they trust, and we work alongside them.
Can you design the community website as well?
Yes, we design and build websites too, and the community site can carry the same map and the same look as the printed pieces.
Related
Call (587) 500 2399 or email info@shidastudio.com and tell us what you need and when you need it by.
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We continue to work hard keeping up with industry trends, technology and refining our skills. All this while putting the relationship with our clients first.
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